Counterpoint: Motorola becomes number three smartphone maker in US


Counterpoint Investigate

The latest measurement of smartphone income in the US from Counterpoint Exploration demonstrates that Motorola turned the 3rd-biggest smartphone brand in the US through the 2021 calendar 12 months. 

In accordance to Counterpoint’s charts, this tranquil, but amazing, climb places it guiding only Apple and Samsung with a 10% share of the marketplace by year’s close. Meanwhile, Apple continued to dominate the US market with 58% and Samsung held a distant 2nd with 22%. 

Motorola’s rise was partially driven by the previous third-location holder, LG, which exited the smartphone arena in early 2021. 

However, the good results of the firm’s possess sub-$300 smartphones also played a big function, according to Counterpoint. The giving of spending plan-pleasant smartphones, as well as its reliance on offering unlocked units that can effortlessly be ported to new carriers, aided Motorola swiftly consider edge of LG’s exit, passing it back in April 2021 and preserving its new slot ever because. 

Also: Smartphone gross sales show initial growth considering that 2017 in new Counterpoint Research report

Counterpoint Research Senior Analyst Varun Mishra also mentioned Motorola’s distinctive achievement among the pre-paid providers, saying 

Motorola has developed its market place share in the big US pay as you go channels (Verizon Pay as you go, Metro by T-Cellular, Cricket and Raise) to 28%. Our Purchaser Lens exploration reveals Motorola continues to be a incredibly trusted and regarded manufacturer. Prepaid purchaser scientific tests have revealed users seem for worth, dependability and very long battery everyday living. Motorola scores properly on these requirements.

The analyst went on to say that it is now crucial for Motorola to leverage this good results to mature its bigger-priced smartphones. Nonetheless, they also warned that this will be a complicated activity thanks to the “stranglehold Apple and Samsung have on the US current market.” 

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