November 30, 2022

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iPhone dominates premium smartphone market with 62% of sales in Q1 2022

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Apple’s Iphone took 62% of Q1 world-wide current market share for products costing above $400, with the Iphone 13 lineup driving the profits.&#13

The smartphone market is declining, but Apple’s share inside that market is developing. It grew from 57% premium industry share in Q1 2021 to 62% in Q1 2022.&#13

According to investigate from Counterpoint, this is the best 1st-quarter share for Apple since Q1 2017. The Apple iphone 13 has been the very best-advertising model globally each thirty day period considering the fact that Oct 2021.&#13

The over-all top quality smartphone market, outlined as units costing extra than $400, declined 12 months about calendar year. Despite that, the segment grew in great importance, with almost a few in ten smartphones offered coming from the phase and accounting for two-thirds of world wide smartphone value.&#13

Apple bought 5 of the major ten smartphones in April 2022, and the prime four slots are iPhones. Notably, the Apple iphone 13 mini failed to show up on the international profits charts, which appears to be to be the driver at the rear of most likely discontinuing the model for the upcoming “Iphone 14” lineup.&#13

iPhone market share grew year over year for Q1. Image source: Counterpoint

Iphone industry share grew calendar year more than 12 months for Q1. Picture supply: Counterpoint

The Apple iphone 13 Pro and Iphone 13 Professional Max captured two-thirds of gross sales inside the extremely-top quality phase — products costing over $1000. This section grew by 164% calendar year about calendar year, with profits driven by advancement in the US, China, and Western Europe.&#13

According to the report, Apple emerged as the most important winner from Huawei’s decline in the premium market place. The premium market in China nonetheless holds possible, many thanks to prospects upgrading devices and shifting to iPhones from getting older Huawei products.

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