Motorola becomes third-largest US smartphone brand thanks to LG


Motorola Edge Plus 2022 right edge profile

Eric Zeman / Android Authority

TLDR

  • Motorola just entered the top rated three smartphone brand names list in the US.
  • Its achievements is attributed to the dying of LG’s smartphone organization.
  • The Lenovo-owned corporation is also the variety two smartphone OEM in the $400 and beneath selling price bracket.

The Lenovo-owned enterprise obtained the leading place by extra than doubling its growth in the US more than the last calendar year. Counterpoint experiences that Motorola product sales in the US skyrocketed 131% in 2021 compared to the yr ahead of.

Linked studying: The ideal Motorola telephones you can invest in suitable now.

Moto was the biggest handset OEM in the US in 2008 when attribute phones dominated the roost. However, this is the to start with time the brand has designed it to the best a few in the standalone smartphone market place.

“A common issue is how Motorola has developed to more than 10% of the US market place. Motorola has been a crucial OEM filling the void still left by LG’s exit. The OEM has all the crucial traits main carriers look for — a whole portfolio, the skill to ramp volumes, and minimal return prices,” Counterpoint Study Director, Jeff Fieldhack, famous in the report.

As for each Counterpoint, Motorola has been a essential free ‘switch’ unit — a system carriers use to shift subscribers from shut down networks or as a device cell virtual community operators (MVNOs) use when shifting community associates.

In the meantime, Apple and Samsung appreciated the maximum industry share in the US about the very last calendar year. Their respective 58% and 22% stronghold on the industry can make Motorola’s 10% share glimpse tiny in comparison. Nevertheless, Moto could see far more development in the potential as the US subscriber foundation transitions to 5G and more cost-effective foldable telephones.



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