Nike to Open Technology Center in Atlanta as It Continues to Focus on Digital


Nike is opening a new technological know-how heart in Atlanta as element of its digital transformation and direct-to-customer strategy.

In a statement on Thursday, Nike claimed it chose Atlanta since of “its sturdy link to sport, as properly as the city’s wealth of experienced and assorted tech talent – both of those in the non-public and community sectors – and all the fantastic universities in the region.”

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As aspect of this new office environment, Nike claimed it is launching 3 “Centers of Excellence” targeted on disciplines that are specifically robust in the location like logistics and supply chain, which Nike is working with to speed up its digital-1st source chain strategy. Nike extra that the centre will also emphasis on cybersecurity and will establish an East Coast cybersecurity command center. The facility will also investigate synthetic intelligence and device finding out to aid reimagine client experiences.

The Atlanta know-how centre will be found in West Midtown and is predicted to open up in early 2023. Until eventually then all workforce will work remotely, Nike explained.

The center will be led by Dr. Mona-Lisa Pinkney, a senior technological innovation chief in company details protection. At Nike, Dr. Pinkney is the co-founder of the Black Personnel in Engineering Community (BEiT) and also aids generate the Gals in CyberSecurity (WiCyS), launching the Oregon Affiliate and serving on the WiCys Meeting System Committee and the Racial Fairness Committee.

“This next chapter in my job at Nike feels like coming home, by being capable to return to the South, and not too much from my home state of North Carolina,” claimed Dr. Pinkney. “I’m psyched to direct the Nike Atlanta Technology Middle, wherever we’ll get the job done on reducing-edge technology and innovation initiatives that transfer the earth forward through activity.”

As Nike pushes ahead on its shared motivation to redefine the foreseeable future of sport and client encounters, engineering is much more vital than at any time, Nike additional in its statement. “Our technological know-how teams are performing on the subsequent technology of platforms, products, and activities with the intention of shifting men and women into motion to produce a much better world,” the corporation additional.

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