Premium handsets outpaced global smartphone market in 2021



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Customers walk past a digital display of the new green colour Apple iPhone 13 pro, in the Apple store in New York. Reuters&#13
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Prospects wander past a electronic display screen of the new inexperienced color Apple Apple iphone 13 pro, in the Apple retailer in New York. Reuters&#13
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Top quality smartphone product sales jumped 24 for every cent globally on an annual foundation past 12 months to attain their greatest at any time degree, according to a report by Counterpoint Investigation.

The growth in the high quality segment outdid the 7 per cent yearly progress in over-all worldwide smartphone gross sales in 2021. This phase accounted for practically 27 for every cent — its best ever share — of the total smartphone shipments.

The Hong Kong-dependent investigate business defines a premium smartphone as a handset priced at extra than $400.

The progress was driven by a combine of factors, claimed Counterpoint’s research director Tarun Pathak.

“Upgrades to the economical-premium phase in emerging economies and substitution demand for 5G products in superior economies continued to drive expansion.

“Amid the offer chain woes, the ecosystem players also prioritised the top quality segment gadgets thanks to improved margins and profitability. The growth price was also rather greater in 2021 thanks to the product sales and launch schedules in 2020 getting impacted by the pandemic,” Mr Pathak stated.

Counterpoint did not disclose the exact selection of high quality handsets marketed.

Iphone maker Apple led the premium smartphone industry with nearly 60 per cent current market share in 2021. It released 5G-enabled 13 sequence phones in September. New launches drove iPhones profits in the company’s getaway quarter that finished on December 25.

The Cupertino-based mostly firm’s Iphone gross sales accounted for about 57.7 per cent of the its full revenue in the quarter. Smartphone product sales surged about 9.1 for every cent to additional than $71.6 billion in the quarter, in comparison with the exact same time period in 2020, surpassing analysts’ estimates of $68.3bn.

Apple was followed by South Korean manufacturer Samsung (17 for each cent) and Chinese companies Huawei (6 per cent), Xiaomi (5 for every cent), Oppo (4 for every cent) and Vivo (3 for every cent).

Samsung’s significant-conclusion foldable equipment launched in August — the Galaxy Z Fold and the Galaxy Z Flip 3 — performed perfectly, particularly in South Korea, North The us and Western Europe, Counterpoint reported.

“Going ahead, the high quality phase, driven by the substitute demand throughout marketplaces, is probably to maintain growing and outpace the world wide smartphone sector progress,” Counterpoint’s senior analyst Varun Mishra claimed.

“The launch of foldables at a reduce selling price than in advance of will also generate progress in the premium current market. Samsung has showcased foldables as a feasible industry. A foldable cellphone from Apple will be a nod to the robustness of the technology and even further travel development,” he additional.



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