December 6, 2023


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UpstreamPOP to Harness Mediabrands’ Unparalleled Audience and Buyer Intelligence with R&CPMK’s Unequalled Relationships Throughout the Entertainment Field

Groundbreaking System to Develop Most effective-In-Class Connections In between Models, Material Creators, and Media Platforms

LOS ANGELES, June 30, 2022 /PRNewswire/ — Rogers & Cowan PMK (R&CPMK) and Mediabrands introduced currently the launch of “UpstreamPOP”, a groundbreaking technological innovation platform offering end-to-conclusion remedies for agency clientele seeking for brand name integration opportunities and partnerships with articles creators and media platforms throughout the entertainment ecosystem.

UpstreamPOP will use Mediabrands’ sector-primary audience intelligence, paired with R&CPMK’s unmatched knowledge and associations with studios, networks, producers, administrators, and showrunners throughout the enjoyment industry. The impressive engineering will unify brands and information producers on one particular system, identify integration chances, and build connections to arrive at Superior Value Audiences.

Harnessing Mediabrands’ deep being familiar with of special motivations, behaviors, and touchpoints of audiences, UpstreamPOP will deliver market-top attain and relevance to brand integration partnerships at scale. 

As the amusement industry proceeds to fast evolve, and ever more more content is designed in non-advertisement supported platforms, the requirement for makes to determine their way into that tale telling is extra essential than at any time,” stated Mark Owens, CEO, R&CPMK. “People have substantially shifted their behaviors, with practically 75% of viewers underneath 55 now preferring to take in content on streaming platforms in place of linear Television set. UpstreamPOP not only provides brands the most exact resource in the industry to come across the finest integration alternatives to access their focus on viewers, no matter if on linear or streaming, it also gives our clients the ability to safe their bargains in genuine-time.”

“We are in the business enterprise of providing the most highly developed options to our clients’ issues. The start of UpstreamPOP further expands our capabilities by furnishing purchasers with a info-pushed and measurable way to get to the audiences they need most, as a result of enjoyment in which promotion place can not be bought,” stated Brendan Gaul, Worldwide Chief Written content Officer, Mediabrands.

Designe to give IPG shoppers a competitive edge, UpstreamPOP will use proprietary measurement instruments and IPG’s extensive information library to deliver models with customizable search and filtering of integration and promotional possibilities that best achieve their critical audiences. At start, UpstreamPOP will feature far more than 2000 manufacturer integration options throughout non-advertisement-supported first information which include film, television, tunes movies and much more.

UpstreamPOP will be distinctive to IPG customers and will not be offered for external subscriptions.

For more data on UpstreamPOP, click listed here.

R&CPMK is portion of the Octagon Athletics and Amusement Community.

ABOUT R&CPMK                                                                           

R&CPMK is a imaginative advertising and communications company centered on connecting customers with buyers by the entire world of enjoyment, way of living, athletics, affect and popular society. The agency signifies additional than 400 of the most well known and influential actors, musicians, producers, directors, written content creators and athletes in the entire world, and results in distinctive integrated promoting strategies for some of the major manufacturers and Fortune 500 providers throughout the globe.

With our distinctive placement, and the perception to know what to do with it, we deliver a depth of ability and relationships in key methods places: Brand name Communication & Method, Manufacturer Integration, Experiential, Sponsorship Consulting, Articles, & Innovative, Multicultural/D&I, Influencer & Expertise Procurement, Strategic Insights & Analytics and Talent Illustration.


Mediabrands is the media and marketing alternatives division of Interpublic Group (NYSE: IPG). Mediabrands manages somewhere around $40 billion in promoting expense globally on behalf of its shoppers across its complete-support company networks UM and Initiative and by way of its award-winning specialty business units Mediabrands Articles Studio, Reprise, MAGNA, Orion Holdings, Rapport, Healix and the IPG Media Lab. Mediabrands clientele involve many of the world’s most recognizable and iconic brand names from a wide portfolio of business sectors which includes automotive, own finance, client product or service items (CPG), pharma, health and wellness, enjoyment, money providers, energy, toys and gaming, direct to customer and e-commerce, retail, hospitality, food stuff and beverage, fashion and attractiveness. The business employs much more than 13,000 varied marketing interaction professionals in much more than 130 international locations. For much more data, please take a look at our web-site: and be confident to comply with us on Twitter or Instagram.


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