Homegrown furniture model Castlery announced these days (June 28) that it is opening a new flagship keep at Liat Towers, Orchard Highway in the 3rd quarter of 2022.
Spanning 24,000 sq. ft, it will be Castlery’s biggest showroom to day, and it seeks to present an “enhanced retail outlet experience” to complement its on the net-to-offline (O2O) approach.
“Being the very first regional furniture brand to established up in Liat Towers is a sizeable and significant milestone for us. Searching again at when we were just a four-gentleman staff hunkering down in our 900 square toes basement business office in Ubi, we would never ever have imagined Castlery to a single working day be amid the world-wide manufacturers that line Orchard Road with a retail store two times the size of our existing showroom,” explained Declan Ee, co-founder of Castlery.
“This milestone signifies the trust our consumers have accorded us the previous 8 many years and it is also a physical representation of our development ambitions. Even as we continue on to plant extra Castlery flags on the world, the flagship shop serves to anchor our presence in Singapore and displays our unwavering motivation to staying true to our roots.”
Employing much more team to gasoline global expansion
As aspect of the Enterprise Singapore’s Scale-up SG initiative, Castlery has recognized crucial expansion pillars for its organization and strengthened its internationalisation technique.
Launched in 2013, Castlery has considering the fact that designed strong development in Singapore, as effectively as Australia and the United States.
In spite of COVID-19 headwinds, Castlery has due to the fact launched in 50 metropolitan spots in the US and steadily grew functions in Australia. International orders now account for more than 80 per cent of its total profits, and it has because documented a six-fold increase in earnings.
As aspect of its plans to develop globally, Castlery programs to employ the service of 100 additional staff by 2023 for roles in supply chain, marketing and advertising, visible merchandising and much more. These new roles intention to increase Castlery’s consumer encounter — from constructing a sturdy provide chain procedure to make certain clean and well timed delivery, to generating seamless and differentiated purchasing experiences online and in physical stores.
At present, Castlery has designed 250 jobs around the world, with more than 70 for each cent of it based mostly in Singapore.
“We are incredibly satisfied to see regional corporations like Castlery scaling up and finding results over and above Singapore shores. As a participant of Enterprise Singapore’s Scale-up SG programme, Castlery has established out its worldwide ambition, and produced a very clear plan to reach this ambition though retaining a sturdy Singapore foundation. The govt will determine and spouse extra providers like Castlery to build the subsequent technology of Singapore Global Enterprises as the up coming engine of progress for our economic system,” said Jeffrey Siow, Taking care of Director and Main Operating Officer of EnterpriseSG.
Showcased Impression Credit history: Castlery