December 8, 2022

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Put A Technology

The Backroom: Enjoy Technology set out to disrupt retail. But it got disrupted instead.

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Welcome to The Backroom, a window into what goes on powering the scenes as the Retail Dive workforce addresses the tales and developments reshaping retail. You can look at out all our podcast episodes (previous and existing) here and listen on Apple PodcastsStitcheriHeartRadio and Spotify​​

In a movie on Delight in Technology’s trader web-site, Ron Johnson, the previous head of J.C. Penney and Apple’s retail arm, states that the organization has occur up with the future massive disruptive matter in retail. 

That would be the cell keep — a van whole of electronics goods that will come appropriate to customers’ homes. As the business sees it, the “commerce-at-home” channel fills a gap concerning e-commerce (which is hassle-free but impersonal) and the store (which provides human connections and service but calls for some driving). 

But right before Take pleasure in could disrupt retail on any significant scale, it obtained disrupted. Its cell merchants began hemorrhaging income, a point out of items exacerbated by the constrained provide of Apple items that Love aided provide by means of a agreement with the tech maker. 

On Thursday, the company filed for Chapter 11 bankruptcy with ideas to retain operating via the approach and a bridge financial loan to retain it afloat right until it secures debtor-in-possession financing. 

On this episode of The Backroom, we speak about Johnson’s retail earlier and the long term of his cell shop enterprise.

Editor’s note: This dialogue was recorded prior to Enjoy’s Chapter 11 submitting.

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Editor’s take note: This exhibit was developed and edited by Caroline Jansen.

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