December 1, 2022

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The European smartphone market just experienced its worst Q1 in nearly a decade

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In transient: The European smartphone market place in the initial three months of this yr registered the most affordable Q1 shipment complete given that 2013 according to a new report from Counterpoint Investigate. Shipments of telephones in the region slid 12 percent year above 12 months to just 49 million in Q1.

Samsung maintained its position as Europe’s major smartphone vendor with a 35 % share of the market inspite of seeing shipments drop 16 % YoY. Apple completed in 2nd place with a 25 p.c piece of the pie but skilled six percent damaging development.

Both organizations launched new products throughout the time period – Samsung with its Galaxy S22 sequence and Apple with its 3rd-gen Apple iphone SE.

Xiaomi took the bronze many thanks to its 14 per cent shipment share but was the largest loser year about calendar year as its shipments declined 36 percent in contrast to the to start with quarter of 2021.

The only prime-five vendor with beneficial expansion in Europe in Q1 was realme, a Chinese-centered Android smartphone maker. The business grew 67 percent calendar year in excess of year, from a two p.c share to a 4 per cent share.

Counterpoint cited a variety of things that led to the quarterly dip which include continued component shortages, supplemental pandemic lockdowns in China, regressing economic problems and the war amongst Russia and Ukraine.

The scenario is only predicted to get worse right before it increases, specially in Q2 as the price tag of living reaches record highs.

Impression credit score: Daniel Romero

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